Tuesday, October 14, 2008

Marketing Genius -- GeoTrax Toys

Carson got a free Fisher Price GeoTrax movie in the mail today. The semi-irritating DVD had three short episodes animating GeoTrax toys.

After it ended, Carson looked at the advertisement that came with the movie and said, "I want to buy these ones, " pointing to some of the toys in the ad.

Whoever figured out that marketing strategy got it right -- it worked.